Tuesday, November 18, 2014

Dave and Busters celebrates Taco Tuesday...seriously

This week I'll be in Nashville, TN for the Social Media Tourism Symposium. During the conference attendees learn best practices in the travel and tourism industry in regards to...well social media. Case studies, content management, selling hotel rooms, e-newsletters, and brand marketing are just some of the topics we'll be discussing.

This leads me to the following: Tweets gone wrong.

Monday, November 17, 2014

The State of Hispanic Business

The Greater Philadelphia Hispanic Chamber of Commerce (GPHCC) has released "The State of Hispanic Business" for the Greater Philadelphia region. "The report provides business and consumer insights about Latinos, the region's fastest growing and increasingly influential market segment," said Varsovia Fernandez, President and CEO of the GPHCC.

The report highlights various business factors around the region including advertising the the Latino consumer, buying power, increase of Latino-owned businesses, and social media.

So why the report?

Wednesday, October 29, 2014

Shakira's YouTube Mini-Series with Fisher-Price

Remember when we told you about Shakira's partnership with Fisher-Price? Well it also included a YouTube mini series.

Some of the video subjects include:

  • Talking to Baby. 
  • How Motherhood has Changed Her. 
  • Working with Fisher-Price. 
  • Milestones. 

Watch them all after the jump.

Tuesday, October 28, 2014

Sharing your moment with Coca-Cola

Maybe it's just me but have you noticed all the Hispanic Heritage (Month) posts have ended? Actually...now I'm seeing a lot more Dia de los Muertos posts from corporations still taking advantage of a culture they do not understand.

Anyways. I recently came across the following tweet:

Monday, October 27, 2014

American Hispanics by the Numbers

As of 2013 Latino buying power stands at an impressive $1.2 trillion, with women driving the purchases. Right now, with 53 million Latinos in the U.S., one in six Americans is Latino. In three short decades, it will be closer to one in three. These are all facts.

But where else do we get our facts? The media? Television shows? These are all biased mediums that don't really showcase the passion and statistics. This is where a forthcoming book comes into play...Latino Stats: American Hispanics by the Numbers.

Friday, October 24, 2014

Shakira to team up with Fisher-Price

As if Shakira can't become even more inspiring, she's now officially teamed up with Fisher-Price.

According to the Associated Press, Shakira and Fisher-Price will release six products that were co-developed by Shakira in November. The singer reached out to the company about the team up and proceeds from sales will go to her Barefoot Foundation. Some of the toys include a bouncer that plays music, alphabet blocks and a musical soccer ball, an ode to her soccer-playing boyfriend Gerard Pique.

Thursday, October 23, 2014

Horrible news from Univision and Google

In a world of ever changing technology and landscapes, you start to wonder what business moves will be made in the next few years. Here are a few that were mistakes.

Okay so the first news from Google isn't horrible but it's ridiculous if you ask me. Google recently told the world they are launching a new web domain ".soy" that is intended for members of the Hispanic community. Really...(dot) soy.

Side note: I'd like to point out that I'm allergic to soy.

Anyways. I'm a firm believer that we should not have anything separate. By "we" I mean Latinos. By constantly segregating ourselves and not being inclusive, there are no steps moving forward. However, there are exceptions. Ad campaigns geared towards Latino audiences, Latino museums, and even foods (duh) are just some of the things that make Latinos unique. But with Latinos over-indexing online, why do we need a separate website? Sad to say, there already some partners on board with the (dot) soy.

Only time will tell if it's successful. Again this is a huge business move in order to improve profits. Egh.

Tuesday, October 21, 2014

Where is the National Museum of the American Latino?

It's been almost three years since the national campaign for the National Museum of the American Latino was launched. Since then countless other campaigns, contests, supporters, and donations have been made in order to bring this idea to fruition.

According to an article in the Orange County Register, "It literally takes an act of Congress to establish another museum on the Mall, alongside famous sites like the National Air and Space Museum, National Gallery, National Museum of Natural History and National Museum of American History. Organizers say the museum would show the impact of Latino culture on American life throughout U.S. history, with exhibitions of fine art, artifacts, documents and oral histories."