Tuesday, December 16, 2014

Art matters in the Latino community



I'm not an artist...that's pretty obvious. But I can appreciate what the arts and culture world does for people and communities. Whether on a local or national scale, it's been proven that all forms of art can enrich and change a persons life. It's important to also grasp how important it is in the Latino community.

I've met some incredible Latino artists in the last 9 years in Philadelphia. Those including Tony Rocco, Julia Lopez, Michelle Ortiz, Luz Salas to name a few. I was also fortunate enough to serve on the host committee for the National Association of Latino Arts & Cultures conference when it was held in Philadelphia in 2012. An amazing opportunity to meet people in the industry and even catch some awesome performances throughout the city.

Thursday, December 11, 2014

Sigma Lambda Beta's Penn State president victim of racism


It's known that I'm in a predominately Latino fraternity that was founded at Temple University in Philadelphia, PA. I pledged  Spring 2004 and have even written about it during my graduate studies at Saint Joseph's University. Since then I've pushed to be a better Latino male in the world we live in since in fact it's a crazy world.

Then this happened to Penn State's chapter of Sigma Lambda Beta International Fraternity, Inc. Yep, the organization's President was approached by a group of white male student's who proceeded to pour water on him and tell him to, and I quote, "go back to your country." It's one thing to pour water but to follow up with "go back to your country" is terrible.

Tuesday, December 9, 2014

Coca-Cola and #HazAlguienFeliz



Instead of creating something new, it's always important to integrate new campaigns with your traditional campaigns. Of course this isn't for every corporation but Coca-Cola is doing it right. 

Monday, December 1, 2014

FuelersTV: Online video content for Honda


Videos. We love them. We share them. We click on them. And that's pretty much what I've been seeing in my Facebook feed for a good month now. Anything longer than 1 minute and I am not interested.

So how do you keep people engaged with video? Do they have to be 30 seconds like a TV ad? Less? Social video like Vine and Instagram have been paving the way for more video content. I'm sure there are plenty of amazing examples but I recently came across one (old but I like them)  that combined a car retailer and tourism. Makes sense.

Tuesday, November 18, 2014

Dave and Busters celebrates Taco Tuesday...seriously



This week I'll be in Nashville, TN for the Social Media Tourism Symposium. During the conference attendees learn best practices in the travel and tourism industry in regards to...well social media. Case studies, content management, selling hotel rooms, e-newsletters, and brand marketing are just some of the topics we'll be discussing.

This leads me to the following: Tweets gone wrong.

Monday, November 17, 2014

The State of Hispanic Business



The Greater Philadelphia Hispanic Chamber of Commerce (GPHCC) has released "The State of Hispanic Business" for the Greater Philadelphia region. "The report provides business and consumer insights about Latinos, the region's fastest growing and increasingly influential market segment," said Varsovia Fernandez, President and CEO of the GPHCC.

The report highlights various business factors around the region including advertising the the Latino consumer, buying power, increase of Latino-owned businesses, and social media.

So why the report?

Wednesday, October 29, 2014

Shakira's YouTube Mini-Series with Fisher-Price

Remember when we told you about Shakira's partnership with Fisher-Price? Well it also included a YouTube mini series.

Some of the video subjects include:

  • Talking to Baby. 
  • How Motherhood has Changed Her. 
  • Working with Fisher-Price. 
  • Milestones. 

Watch them all after the jump.

Tuesday, October 28, 2014

Sharing your moment with Coca-Cola



Maybe it's just me but have you noticed all the Hispanic Heritage (Month) posts have ended? Actually...now I'm seeing a lot more Dia de los Muertos posts from corporations still taking advantage of a culture they do not understand.

Anyways. I recently came across the following tweet: