Saturday, February 21, 2015
A billboard on the highway has to capture your attention in an instant. The less words the better. Only an image? That could work as well. What if it was just a website? Better yet...an emoji?! Well that's exactly what Coca Cola has created.
Wednesday, February 18, 2015
Just a few weeks ago I came across a promoted Tweet from @KateDelCastillo (internationally acclaimed film & television actor) who has some of us may know starred in Telemundo's hit novela, "La Reina del Sur." I thought to myself, well this is a nifty #SignMyTweet campaign brought to you by Xfinity Latino.
Tuesday, January 27, 2015
So it's been a few days since Paulina Vega (Miss Colombia) was crowned Miss Universe in Doral-Miami, Florida. Well deserved you think? Like many pageants and competitions, the crowning moment usually leads to "so and so was robbed" across all social media.
Wednesday, January 21, 2015
Things are getting interesting in the upcoming mayoral race in Philadelphia. Of the four officially declared Democratic candidates, 50% are Latino. And when we mix race relations to high political elections, everyone is bound to add their two cents about what "they" can do for the community. But it isn't only about race right?
Monday, December 29, 2014
I had the wonderful opportunity (thanks to the Kimmel Center for the Performing Arts) to attend Stomp at the Merriam Theater in Philadelphia. This was a part of their "Tweet Seats" program to get social buzz going for the show.
Although I've heard great things about the show and have seen the ads, I didn't know what to expect. But I can honestly say I enjoyed myself a lot. The idea behind making sounds and music (and a story) from everyday household items, to me, was not only interesting but entertaining. It wasn't just the performers making music, they brought the audience into the story as well.
Tuesday, December 16, 2014
I'm not an artist...that's pretty obvious. But I can appreciate what the arts and culture world does for people and communities. Whether on a local or national scale, it's been proven that all forms of art can enrich and change a persons life. It's important to also grasp how important it is in the Latino community.
I've met some incredible Latino artists in the last 9 years in Philadelphia. Those including Tony Rocco, Julia Lopez, Michelle Ortiz, Luz Salas to name a few. I was also fortunate enough to serve on the host committee for the National Association of Latino Arts & Cultures conference when it was held in Philadelphia in 2012. An amazing opportunity to meet people in the industry and even catch some awesome performances throughout the city.
Thursday, December 11, 2014
— PennStateBetas (@PennStateBetas) December 10, 2014
It's known that I'm in a predominately Latino fraternity that was founded at Temple University in Philadelphia, PA. I pledged Spring 2004 and have even written about it during my graduate studies at Saint Joseph's University. Since then I've pushed to be a better Latino male in the world we live in since in fact it's a crazy world.
Then this happened to Penn State's chapter of Sigma Lambda Beta International Fraternity, Inc. Yep, the organization's President was approached by a group of white male student's who proceeded to pour water on him and tell him to, and I quote, "go back to your country." It's one thing to pour water but to follow up with "go back to your country" is terrible.
Tuesday, December 9, 2014
Instead of creating something new, it's always important to integrate new campaigns with your traditional campaigns. Of course this isn't for every corporation but Coca-Cola is doing it right.