Maybe it's just me but have you noticed all the Hispanic Heritage (Month) posts have ended? Actually...now I'm seeing a lot more Dia de los Muertos posts from corporations still taking advantage of a culture they do not understand.
Anyways. I recently came across the following tweet:
As of 2013 Latino buying power stands at an impressive $1.2 trillion, with women driving the purchases. Right now, with 53 million Latinos in the U.S., one in six Americans is Latino. In three short decades, it will be closer to one in three. These are all facts.
But where else do we get our facts? The media? Television shows? These are all biased mediums that don't really showcase the passion and statistics. This is where a forthcoming book comes into play...Latino Stats: American Hispanics by the Numbers.
According to the Associated Press, Shakira and Fisher-Price will release six products that were co-developed by Shakira in November. The singer reached out to the company about the team up and proceeds from sales will go to her Barefoot Foundation. Some of the toys include a bouncer that plays music, alphabet blocks and a musical soccer ball, an ode to her soccer-playing boyfriend Gerard Pique.
In a world of ever changing technology and landscapes, you start to wonder what business moves will be made in the next few years. Here are a few that were mistakes.
Okay so the first news from Google isn't horrible but it's ridiculous if you ask me. Google recently told the world they are launching a new web domain ".soy" that is intended for members of the Hispanic community. Really...(dot) soy.
Side note: I'd like to point out that I'm allergic to soy.
Anyways. I'm a firm believer that we should not have anything separate. By "we" I mean Latinos. By constantly segregating ourselves and not being inclusive, there are no steps moving forward. However, there are exceptions. Ad campaigns geared towards Latino audiences, Latino museums, and even foods (duh) are just some of the things that make Latinos unique. But with Latinos over-indexing online, why do we need a separate website? Sad to say, there already some partners on board with the (dot) soy.
Only time will tell if it's successful. Again this is a huge business move in order to improve profits. Egh.
It's been almost three years since the national campaign for the National Museum of the American Latino was launched. Since then countless other campaigns, contests, supporters, and donations have been made in order to bring this idea to fruition.
According to an article in the Orange County Register, "It literally takes an act of Congress to establish another museum on the Mall, alongside famous sites like the National Air and Space Museum, National Gallery, National Museum of Natural History and National Museum of American History. Organizers say the museum would show the impact of Latino culture on American life throughout U.S. history, with exhibitions of fine art, artifacts, documents and oral histories."
Labels. These are meant to categorize anything from foods to people. As humans, we like to label ourselves Latino, Black, African American, Transgender, Gay, Straight, Blond, etc. Some come with baggage but others would argue they don't come with baggage but with opportunities.
But what is it like to live and work in a community that isn't what we thought it would be? Launched in April 2014, Louis "Louie" Ortiz created "The Gran Varònes" project which "shines a light on what being “out” and “proud” means to us, our families, and our communities." The photos have been highlighted using social media platforms like Facebook, Instgram and videos. You can watch the video interviews on Vimeo.
Some quotes from the participants include the following:
"I would love to be more in touch with the Latino gay community as much as I am with the black community because I feel that's where the strongest connection is."
"People need to believe in themselves. A lot of gay Latinos hold themselves back from pursuing a dream or becoming something because they don't want to be judged. And I am not about that."
"To some degree, i feel a disconnect as gay latino amongst other gay latinos. i don't always feel I have a place amongst them."
After reading most of the comments made by the participants, it really does make me angry but happy. Identity is something we all struggle. Just because we're Latino (or anything else) doesn't necessarily mean we have to have all Latino friends. It also doesn't mean we have to eat rice and beans...although I do love rice and beans. We let society attempt to stick us in a box on one path but when we go off track, somethings wrong with us. That's why I'm glad to see The Gran Varònes project highlight these Philly leaders. And no a leader doesn't mean they have to be a CEO of a company; just being highlighted and telling their own story makes them a leader in their own right.
As Latinos, we come in all shapes and sizes. But if it's one thing we have in common, it's social media. Read more about social media innovators and the unfortunate misspelling of someone who has passed away.