So do you like to travel? Have you ever been to Philadelphia? If not, then do so now! Anyways, again this isn't one of those shameless promos, at work I was given some great info about Latino travel to Philadelphia. To be honest I didn't even expect to see this percentage and was surprised to hear "we" sleep over. Growing up my parents usually just came for the day...then again I don't even remember coming to Philly as a kid. We just went to NYC or D.C. (Shame shame)
Here are some raw numbers:
Check out CMO Essential's article about our Latino marketing efforts.
According to Longwoods’ International’s 2007 TravelsUSA survey, 5-7% of visitors to
are of Hispanic origin, up to 2 million visitors per year. Philadelphia Mexicoand Puerto Ricowere the top nationalities mentioned in the survey, although many respondents selected “other” or chose not to disclose their nationality
- Close to half of Hispanic visitors to the region stay overnight, consistent with overnight visitation from other groups
- Hispanic visitors seek out historic attractions, with over 50% visiting Independence Hall and 47% the Liberty Bell.
- They also visit “secondary attractions” (Seaport Museum, Academy of Natural Sciences, Eastern State Penitentiary) more than average, and are likely to participate in activities such as touring neighborhoods, or attending a play or professional sporting event
- Most Hispanic visitors come for a general getaway (67%) as opposed to business or visiting friends and relatives
- Hispanic visitors tend to be younger and less wealthy than average
- Hispanic visitors spend less than average on hotels and dining
(Credit: Photo by R. Kennedy for GPTMC)