Wednesday, February 11, 2009

Philly Latino Statistics


So do you like to travel? Have you ever been to Philadelphia? If not, then do so now! Anyways, again this isn't one of those shameless promos, at work I was given some great info about Latino travel to Philadelphia. To be honest I didn't even expect to see this percentage and was surprised to hear "we" sleep over. Growing up my parents usually just came for the day...then again I don't even remember coming to Philly as a kid. We just went to NYC or D.C. (Shame shame)

Here are some raw numbers:

According to Longwoods’ International’s 2007 TravelsUSA survey, 5-7% of visitors to Philadelphia are of Hispanic origin, up to 2 million visitors per year.

  • Mexico and Puerto Rico were the top nationalities mentioned in the survey, although many respondents selected “other” or chose not to disclose their nationality
  • Close to half of Hispanic visitors to the region stay overnight, consistent with overnight visitation from other groups
  • Hispanic visitors seek out historic attractions, with over 50% visiting Independence Hall and 47% the Liberty Bell.
  • They also visit “secondary attractions” (Seaport Museum, Academy of Natural Sciences, Eastern State Penitentiary) more than average, and are likely to participate in activities such as touring neighborhoods, or attending a play or professional sporting event
  • Most Hispanic visitors come for a general getaway (67%) as opposed to business or visiting friends and relatives
  • Hispanic visitors tend to be younger and less wealthy than average
  • Hispanic visitors spend less than average on hotels and dining

Check out CMO Essential's article about our Latino marketing efforts.


(Credit: Photo by R. Kennedy for GPTMC)
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