This is the questions today's educated Latino ask themselves. Do I want to work with the people I relate to the most or do I work in a totally unrelated field where we are under represented? An article in Chicago Business says we are stepping into the mainstream.
But today, a wave of mostly second-generation children of immigrants is stepping outside those old cultural roles. While their community and ethnic roots remain a large part of their identity, these young people are seeking a foothold in professions where Hispanics are underrepresented: technology, engineering, finance and law.That's the struggle I tell myself every day. When I started working at my current employer I came in as "the minority". I was going to specialize in niche marketing which obviously meant Hispanic; I did come from Taller Puertorriqueño. What I find interesting is that I studies journalism and I'm pretty sure I would've worked for a mainstream paper. So what do I do now?
I look at my job in 3 directions:
- Promote the City of Philadelphia (and the region) to local and national media.
- Promote the City of Philadelphia (and the region) to local and national Hispanic media.
- Promote the Hispanic neighborhood (and all it's assets) to local and national media