Tuesday, February 16, 2010

See Your Roots in Puerto Rico

So I just recently noticed the Puerto Rico Tourism Company's newest ad campaign. Although the print ads may be a bit much, the transit billboard ads are pretty simple & cool. The campaign launched in December 2009 and at the center of the initiative is a series of Elliott Erwitt photographs taken during a return trip to Puerto Rico this spring where the world-renowned Magnum photographer re-discovered the Islands' essence: romantic, rich in culture and experience.

Why not go see Puerto Rico? It's probably the ONLY Caribbean island where you don't need a passport to travel. I'd say go in March because PR will be the host of world class events such as the PGA Golf Tournament in March and Latin Billboard Awards in April. To learn more about Puerto Rico and what to do visit seepuertorico.com; you can also see more of Erwitt's photography.
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