Monday, June 7, 2010

La pasión del Mundial

As you all should know Shakira recorded the official song for the 2010 World Cup...which actually starts soon! And because this is probably the most watched sport/event in the freaking world, everyone is taking advantage of this opportunity. Univision of course has teamed up with the World Cup and they're taking it to the next level.

Pretty soon you'll be watching the World Cup in the movie theaters; well not exactly. Univision and the World Cup has rolled out an advertising campaign in movie theaters across the country which features international superstar Shakira singing “Waka Waka (Esto es Africa/This Time for Africa)The vibrant 30-second spot features images of Shakira singing, exciting soccer moments and the cultural richness of the host country of South Africa – it conveys the incredible energy of this month-long event and the passion the fans feel for the game.

And remember, with you can stream all 64 games for free, and with smart phone applications for iPhone, Droid and BlackBerry you keep updated on the go.
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