Tuesday, June 29, 2010

Target Hispanic Media?!

As everyone by now knows, a lot of organizations are looking to cater to Hispanic audiences. With that said, a lot of public relations campaigns are turning into Hispanic media. But where do you start? Where do you find the local Hispanic newspapers, Telemundo, Univision, web pages, etc?

Hispanic media is no longer coming of age – it's established and it's powerful...just look at the National Association of Hispanic Journalists. To help you tap into this highly-influential group, PRnewswire has launched a robust media targeting database service – Hispanic MEDIAbaseTM, powered by Hispanic PR Wire.

Hispanic MEDIAbaseTM can help you:

  • Launch a Hispanic blogger campaign and encourage social media sharing, giving your message the opportunity to go viral

  • Create and save individual, targeted U.S. Hispanic media lists for your clients or organizational news concerning healthcare, consumer goods, travel and tourism, and more

  • Find individual Hispanic journalists and send a personalized pitch about your upcoming product launch

  • Tell your story to the radio and television broadcasters who are most likely to invite your Hispanic expert spokesperson to the studio for a live interview

For more information visit hispanicmediabase.com.
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