Ford has rolled out a new campaign specifically targeting Spanish speaking communities in the US and is built on the concept of "What is your Mundo", with an emphasis on the personalities of 3 characters and their "mundo". How is the new Ford Fiesta relevant?
Well cars have personalities, we seem to give our car a name and we always like to add new features to it. I like these commercials because they don't feature the car and they aren't necessarily selling it to you. Get it?