Tuesday, December 21, 2010

A serious novela

We all know we don't take the novelas seriously. Sure Univision and Telemundo work hard to produce the novelas our parents love but seriously, they are just a bit too dramatic. But what a way to reach an audience right? The Texas Department of Transportation (TxDOT) launched a series of mini telenovelas in an effort to extend the message to the Hispanic community about the consequences of drinking and driving.

The three, two-minute episodes will be available online at http://www.youtube.com/txdotpio and will be used as teaching tools by civic and social service organizations throughout the state. Just as dramatic as their "real" counterpart, but these videos have a great message behind them. You know you've drank and drove so watch and learn.

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