Wednesday, June 30, 2010
The picnic costs $5 but it's for a good cause...we're starting a philanthropy which encompasses scholarships for high school students and more. We'll also be selling tickets to the RISC Stepshow on Saturday, August 14th, 2010 in NYC.
Tuesday, June 29, 2010
As everyone by now knows, a lot of organizations are looking to cater to Hispanic audiences. With that said, a lot of public relations campaigns are turning into Hispanic media. But where do you start? Where do you find the local Hispanic newspapers, Telemundo, Univision, web pages, etc?
Hispanic media is no longer coming of age – it's established and it's powerful...just look at the National Association of Hispanic Journalists. To help you tap into this highly-influential group, PRnewswire has launched a robust media targeting database service – Hispanic MEDIAbaseTM, powered by Hispanic PR Wire.
Hispanic MEDIAbaseTM can help you:
Launch a Hispanic blogger campaign and encourage social media sharing, giving your message the opportunity to go viral
Create and save individual, targeted U.S. Hispanic media lists for your clients or organizational news concerning healthcare, consumer goods, travel and tourism, and more
Find individual Hispanic journalists and send a personalized pitch about your upcoming product launch
Tell your story to the radio and television broadcasters who are most likely to invite your Hispanic expert spokesperson to the studio for a live interview
For more information visit hispanicmediabase.com.
Airing este sabado a las 10, "Orale Con Veronica" will take you to Philadelphia! "Orale Con Veronica" showcases local talent, highlights a variety of topics important to the Latino community, and provides advice and information for its viewers. The segment I helped out with is "Viajando Con Veronica"; it discovers affordable and some times FREE places and activities for people to enjoy with family and friends in their own city emphasizing on historic landmarks and public parks.
So enjoy and let me know what you think.
Monday, June 28, 2010
I was able to walk through the Sante Fe Art District which made me think I was walking through Mexico. Then I came across the Museo de las Americas which educates the community about the diversity of Latino Americano art and culture from ancient to contemporary through innovative exhibitions and programs. Although it's a small gallery space, I'm glad there's something like this in Denver. El museo reminded me of Taller PR in Philadelphia. So if you're ever in the Denver area, be sure to stop by.
"Klass Klow" goes deeper into Leguizamo's life and it makes you look back into your own life and your own crazy familia. By bringing his Puerto Rican/Colombian culture into the mix it makes it even funnier. As we should know, we all have strong ties to our family but sometimes things can get a little ugly. It's amazing how he can just put his dad, mom, wife and kids out in the open and have us laugh about them. However, there is one scene which sort of makes you want to wish you packed a tissue...I won't ruin it for you.
So if you're in Philadelphia you have until Wednesday to catch him at the Philadelphia Theatre Company. Or you can catch him at later dates in other cities.
Wednesday, June 23, 2010
Tuesday, June 22, 2010
Tickets are only around $40 and the show starts at 8 p.m. each day (except Sunday). So if anyone wants to go with me, I'll either go Sunday, Monday or Tuesday. As I say, please advise. To purchase tickets click here.
P.S. For those that love coupons I have a $10 off code to use.
Entering is simple; all you need to do is submit a rum-based cocktail recipe for consideration on Cuba's Facebook page. Your entry can be in the form of a video or a text post and will be reviewed by a panel consisting of our beverage managers, top bartenders and chefs from each location. Sorry kids but you also have to be 21+.
Monday, June 21, 2010
- The Twilight Saga: Eclipse mini poster
- A voucher to download the soundtrack for free online
Twilight: Eclipse hits theaters next Wednesday, June 30th. P.S. Did you know there are three Hispanic actors: Christian Serratos, Alex Meraz and Catalina Sandino Moreno (Maria Full of Grace)? News to me.
I won't mess up the movie for you but I suggest you see it even if you don't have a child with you. Even more interesting is that Buzz Lightyear turns Spanish! Yes Spanish, not Latino. He even has the "lisp" and dances tango. A completely different attitude, this Buzz falls in love and wins the heart of Spanish kids. So go out and see the movie! I'm sure 3-D isn't that different from the regular version. At the end though, we can finally have closure and get ourselves to college:).
Step shows are always controversial. I mean just look at what Sprite Step Off did; Zeta Tau Alpha won the show. However, after all the media attention and who knows what else, the results were switched into a tie. A tie. It seems as though no one likes ties, especially in the Greek community. So who will participate in the RISC step show? Just wait and see. I would actually love to see a mix of African-American and Latino step teams...so register!
Who are you looking forward to see?
Date: Saturday, August 14
Location: York College - Queens, New York
Registration and Tickets our on SALE NOW!!!!
1st Place Fraternity & Sorority - $1,000 Cash Prize
Friday, June 18, 2010
Have a great weekend!
For you bomba y plena enthusiasts, join Tato Torres and Yerbabuena starting at 7:30 p.m. Yerbabuena is a group of composed of musicians, singers and dancers from the New York City area, who share an intense passion for the musical traditions of Puerto Rico and the Caribbean under the musical direction of singer-composer-musician Tato Torres. It's great seeing the Kimmel Center expand with different programming for the summer. Will you join them?
Thursday, June 17, 2010
Best part, you can call for free delivery! (215) 787-9990. Cafe Colao is reasonably priced as well so you won't be spending that much money. Anyone want to come with and try it?!
P.S. Go Japan! Or Spain!
Wednesday, June 16, 2010
Last week I was given the opportunity to take a camera crew up there (25 min from Philly) and show them around! As I walked around I sort of wished I had a son/daughter to play with but nonetheless maybe in the future haha. Enjoy the video shot entirely through a Flip Cam!
Tuesday, June 15, 2010
So as we all know NBC canceled HEROES and ABC finally pulled the plug on Lost. So now what are we to do with our lives? How about watch another show that will make us go crazy...Persons Unknown! The story follows 7 complete strangers whom all wake up in a hotel and ask, "Why am I here?!" They soon find out they are trapped in some strange small town where Chinese men serve them Chinese food. The hotel is also run by one staff member who mentioned in episode two, "Don't or they'll kill me." So who are they? I don't know and it's getting on my nerves. By the end of the summer there will be a dramatic ending with more unanswered questions.
One more thing. Can someone also tell me how Televisa is involved? What's the connection!?
Well cars have personalities, we seem to give our car a name and we always like to add new features to it. I like these commercials because they don't feature the car and they aren't necessarily selling it to you. Get it?
Monday, June 14, 2010
So who do you have winning? If you look at past winners, survey's say Brazil, Germany or Italy are favorites. You'll also notice that no North American, African or Asian team has won the WC since the beginning (1930). For some reason I'd like to see Spain win...maybe even Japan.
Ah yes, I finally had a Jarrito! Although I usually do not like drinking soda, this was actually quite refreshing. May I add there are 11 flavors for you to choose from!? The word jarrito means "jugs" in Spanish and refers to the Mexican tradition of drinking water and other drinks in clay potter jugs. Jarritos comes in 12.5 and 20-ounce glass and plastic as well as 1.5 liter bottles. They are also one of the few soft drinks in the United States containing actual sugar cane rather than the controversial high fructose corn syrup.
Does anyone know where to get them? Luckily I ate lunch at Distrito last Saturday and there was an entire wall full of them. I hope to be able to taste every flavor; there's even a "Jamaica" flavor which is pretty awkward yet intriguing. Of course the one I tasted at Distrito was fruit punch; so far...Jarritos is winning :).
P.S. Don't forget about the contest!
Thursday, June 10, 2010
Wednesday, June 9, 2010
I'm a fan of celebrating our culture but when we can that one day when we can go crazy, I think it's a bit much. The NYC Puerto Rican Day Parade is this weekend and I'm sure all Latinos are running a muck. To be honest we shouldn't use this one day a year to go crazy. I'm not saying go crazy every day, I just think it's weird how some people can wave a flag and not even know what the colors mean. If you do attend the parade, please act like you have an education.
On a related note, today Osvaldo Rios stepped down from participating in the parade. According to the NBCnewyork article, the Telemundo actor decided not to participate in New York City's Puerto Rican Day parade, after critics called for a boycott of the festivities because of his history of domestic violence. Apparently Rios was going to be named "padrino internacional" by the parade; whatever that means. This just proves someone's past can quickly come back to haunt them.
Tuesday, June 8, 2010
For 4 days I get to take a camera crew around Philadelphia. LTV Productions, the people behind Orale Con Veronica, will spend the rest of the week filming for an upcoming show on Philly tourism. Where do I plan on taking them? Well here's a quick schedule:
- Day 1 - Benjamin Franklin Parkway and Square 1682
- Day 2 - Historic Philadelphia
- Day 3 - Philadelphia Zoo, Please Touch Museum and El Centro de Oro
- Day 4 - Sesame Place, Distrito and the Comcast Center (HD Wall)
I couldn't even watch the whole thing but if you want to...
Monday, June 7, 2010
As you all should know Shakira recorded the official song for the 2010 World Cup...which actually starts soon! And because this is probably the most watched sport/event in the freaking world, everyone is taking advantage of this opportunity. Univision of course has teamed up with the World Cup and they're taking it to the next level.
And remember, with futbolunivision.com you can stream all 64 games for free, and with smart phone applications for iPhone, Droid and BlackBerry you keep updated on the go.
Really though? You're asking to change the skin tone what is supposed to be a Mexican-American child? According to some comments made by AZ citizens, the mural is "tacky," "ghetto" and "ugly." I have no clue how they come to that conclusion from the above mural but it's definitely not ghetto. I don't understand how and why this is happening in AZ but we can't let this go any further.
Sunday, June 6, 2010
P.S. This week I'll be working with a camera crew from Boston! I get to show them around town for 4 days. Best part? We're visiting Sesame Place!
Friday, June 4, 2010
Including in the booklet you'll find “How to Build and Manage a Hispanic Online Community,” “How to Work Effectively with Latino Bloggers,” and “How to Measure Multicultural & Multilingual Social Media Campaigns.” For a few years now, more and more marketers are starting to notice the Latino online presence. If you ever want to see the Twitter presence, just ask a question and hashtag it with #Latism. You'll be surprised by the number of responses you get.
To receive a free copy of the 57-page guide, register at http://www.hispanicprblog.com/hispanicize/
Thursday, June 3, 2010
To get people fired up with the ever popular drink we now have Jarritos Nation! The great folks at Jarritos have designed we website to bring all fans of Jarritos together and award prizes for posting photos. Entering is very easy – just head to jarritosnation.com and “claim” a location on the map with a photo. Prizes range from packages of Jarritos to digital cameras and even a 12 day cruise to Hawaii! I've already claimed my location, hopefully you will too.
Wednesday, June 2, 2010
So what is it about Latinas that gets us as a people all fired up? First you have the teenage sector, then the single ladies and finally...moms! Hell there's even a whole magazine geared towards Latinas (and that's just one). In today's constant changing economy and increasingly competitive business environment, the evolving Hispanic demographic market in the U.S. is one of the most viable segments for incremental growth companies, marketers and multitude of businesses.
If you're interested in Latinas (as a marketingsegment) then there's something for you in NYC. LatinVision Media announced the line-up of top Hispanic marketers scheduled to join its "Marketing to Latinas" conference to discuss emerging trends and new strategies for reaching the $1 trillion market. Yes $1 trillion...a lot of buying power. The one-day conference, which is open to the public, begins at 8 a.m. Thursday, June 10th at the Prince George Ballroom, 15 East 27th Street, New York, NY 10016.
Tuesday, June 1, 2010
In case you can't take a hint, mother nature is extremely angry. Whether she throws natural disasters at us or destroying our technology, I think it's time to start thinking about our future. In the latest "WTF IS GOING ON" scenario, the first of what seems to be MANY tropical storms has hit land. I guess Avatar wasn't good enough; or 2012, The Day After Tomorrow and so on.
According to CNN.com, more than 175 are dead in Central America due to Tropical Storm Agatha. As if a tropical storm wasn't enough, "Guatemala also is feeling the effect of the Pacaya volcano, which erupted Thursday night and continued to spew ash Tuesday. Three people were killed when they were crushed by rocks strewn by the volcano." On a normal year, the Atlantic sparks up around 6 hurricanes; last year we only had 3. This year you ask? Looks like it's going to be either 7 or 8.