Sure I've only been in the business for less than 10 years, but if it's one thing I know...it's my culture. If Smirnoff wants more Latinos to drink their Smirnoff Ice, don't just add exclamation points to your flavor. The worst part is that "pineapple" isn't even in Spanish. Someone please explain to me what they were trying to accomplish. Maybe it makes it more party-like? Either way, I don't drink that stuff.