So what is it about La Reina del Sur that is attracting the new Latino in the U.S.? Well it's not your average telenovela on Telemundo. We have a strong woman who sure is a drug dealer, but she gets things done. It's not your typical love story where two women are chasing after a man and there's all this drama for no reason.
Did you know it beat out all English primetime ratings? Yep, sure did. So what does this mean for Spanish-language television? One can only see the change in programming, marketing, consumer projects and more. The Today Show talked to the program's leading lady and other people about why this program has been so successful.