I love it when organizations rebrand themselves. It's an exciting opportunity to present what's new and fresh. I was a part of Taller PR's new logo/website process back in 2007 and it was an amazing experience. In the past month or so two great Philadelphia Latino organizations decided to go with a fresh (younger) look. And why not right? A lot of the Latino organizations in Philadelphia have kept the same logo since when they were founded. And with the age of technology and reaching "youger audiences," I think it's about time change happens.
Yesterday El Concilio launched their new look. When I first look at the new logo (pictured above), I honestly think of health. It just has that essence which the original logo did not have. Founded in 1962, the Council of Spanish Speaking Organizations, Inc. (Concilio) is the oldest Latino organization in Philadelphia and has a well-established reputation as a leader for Latino family services. Our mission is to ensure that equitable social, educational, cultural, prevention/intervention services and programs are made available to the Philadelphia community.
Another organization which launched a new logo is AMLA. Pictured right, AMLA's new logo sure does emphasize a younger taste in music. Talk about attracting new and younger audiences :). Since 1982, AMLA has promoted the development, dissemination, and understanding of Latin music and culture in the Philadelphia area.