A few days ago, LATISM (Latinos in Social Media), released the results of its 2011 Latino Blogosphere Survey, part of a series aiming to explore the state of online and social media usage among Latinos. Survey results were first unveiled during the LATISM panel at the 2011 BlogWorld and New Media Expo. The report had over 12K respondents and asked them what influences them in the online space. Brands and marketers are sure to use the information to reach out to our ever growing audience.
Key Findings include:
- 61% use social media for personal purposes, followed by business and supporting causes
- Top three blogging topics are Latino Issues (45%), followed by Social Good and Education
- The majority (48%) prefer to shop online
- The overwhelming majority described Education as the top priority Latino issue, followed by Health and Jobs