Wednesday, June 1, 2011
Pew research says Latinos use Twitter...again
How many more reports have to be produced in order for people to take a hint? Once again a Pew report says that African-Americans and Hispanics are most likely to use Twitter than um...whites. Note I do not like using the word "white" but that's what the report says.
According to the stats, 19% of Hispanics online are also day to day users. Though they're the second largest group on Twitter, Latinos are largely regarded as social media trailblazers, embracing digital technology at faster and faster speeds. A recent BeingLatino article asked if we were addicted to our smart phones; I'm pretty sure the answer is yes. I don't go one day without my cell phone but that's just me.
So where do we go from here? How are these major brands taking advantage of the stats. #HPRchat asked the question today who is reaching out to us correctly and the answers were typical: State Farm, Telemundo, MTV3 and other "necessities." But there are lots and lots of brands out there who want to reach out to nos otros, pero no saben que hacer. Let's help them out...and get paid to do it :).