State Farm just keeps on doing it again. The last we heard they partnered with Telemundo for the Latin Billboards but now they've partnered with sOccket, (a soccer ball that generates and stores electricity via physical play) in hopes to bring light to the 2011 CONCACAF Gold Cup countries with lack of access to electricity. Probably the smartest invention I've heard, this is truly a great cause for people in need.
What State Farm did was create a Facebook tab on their already branded page to let users interactively play with the soccer ball to generate donations. There are several ways to help including the iPhone app, "liking" your favorite video (which generates 1 minute of light) and also playing the interactive game by seeing how long you can keep the ball in the air. Don't worry, it's free. I actually played the game and added 59 minutes towards their goal of 30K minutes. With the iPhone app, every 15 minutes of play collected will result in one sOccket ball donation, so State Farm will donate more sOccket balls when consumers play more. Enjoy! And take time to help, even though it may seem you don't know where your "efforts" go, it's still a nice cause.