Talk about hitting the Hispanic market with a sob story. According to the story in Latina.com, "The 'Despertarse' ad, which was paid for by super-PAC American Crossroads, features a Latina mother losing sleep over the country’s unemployment rate." And it actually comes at Barack Obama's job as our President. A minute long, the ad below will probably influence a lot of Latinos. I mean it works. What are your thoughts? Do you think politicians will be hitting Latinos more and more in the years to come?