So what's in store? Well the creation of a hashtag #BeLatino which will be heavily promoted across various platforms to facilitate discussion and unify the diverse Latino voices online. I wonder if they'll have heavy influence through the #latism hashtag? Either way, Latinos are all over the social media space. And today I discovered Philadelphia's Latino(a) with the most followers but I can't announce it until tomorrow haha. This partnership is just the beginning of many online partnerships.
Here's a fancy video explaining the partnership. Enjoy!