Wednesday, October 5, 2011

Celebrating our heritage on-air

It's still Hispanic Heritage Month so everyone is still capitalizing on the fastest growing minority in the nation...but you already know that. Anyways, now and throughout the rest of the month, many cable companies and cable networks are joining together to pay tribute to the powerful and positive influence of Hispanics in America by shining a spotlight on compelling Hispanic-themed programming and movies On Demand. This positions digital cable customers just a “click away” from the history, struggles, art and food that are emblematic of Hispanic and Latino culture. This actually does sound like a positive initiative. I've learned throughout various campaigns, Latinos love seeing other successful Latinos on-air.


As partner in the effort, the League of United Latin American Citizens (LULAC) will share information about “Hispanic Heritage Month On Demand” and the associated programming through its social media and other traditional communication channels with its more than 200,000 members.Viewers wanting to explore the cross-section of On Demand programming being offered can visit www.thisiscable.com.

And in celebration of the month, Fanscape is offering one lucky reader a $25 gift card giveaway to MexGrocer.com. I mean who doesn't love a contest? Just write a comment below on how you celebrate Hispanic Heritage Month and a winner (chosen at random) will be announced on Friday, October 14th. Please be sure to include your contact information!

Here's an example of some of the spots airing throughout Hispanic Heritage Month:

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