They're finally figuring out how to get our attention!" And it's true. This isn't racially motivated, it's just hilarious. And like any other great idea geared towards Latinos, this comes from Texas. And it's not just the adds, when you click on Pronto Auto Insurance's website you get, "More flexible than a flour tortilla." How more Texas Latino can you get?
So will it work? My best bet is that old school immigrants will not purchase this insurance; instead their children will purchase. It's the new-age Latino which knows what exactly the above advertising means. And of course when first-generation born Latinos get the insurance, the word of mouth begins. What do you think of the above advertisement? I honestly think it's the funniest thing ever...but to be honest I don't have a car so I don't need it haha.