Lawyer Ken Trujillo, has bought WHAT-AM Radio 1340 and reopened it in as Spanish-language (and online) music station"El Zol" with a "crossover" format. And just in time for November sweeps. This brings three Spanish radio station to Philadelphia on AM radio. I think radio stations are good for Philadelphia's Latino community; especially those staying at home.
And why not FM radio? To be honest I don't have the answer to this question. Rumba1480 used to be on FM years ago but since then switched to the AM radio waves. The radio station I've seen in the community more often is Mega 1310, so for El Zol to come out that means competition. Friendly competition never hurt anyone right? According to a Philly.com article, "Trujillo,
a native of New Mexico who came here to attend Penn Law, has hired
Uriel Rendon, ex of Spanish TV network Telemundo, lately of Mega radio,
and consultant Art Camiolo, and a string of disk jockeys; he says he'd
like to add civic programming too, including lawyer and Ceiba Inc."
Did you know Philadelphia had Spanish radio?