FoxNewsLatino article, "Students Teaching Against Racism (STARS) posted an ad campaign called 'We're a Culture, Not a Costume,' aimed at curbing the use of racially charged costumes. Initially the posters appeared on the group's Tumblr account and were only intended for use on the university's campus."
Probably one of the smartest ad campaigns I've seen, the students have received an enormous amount of feedback (negative and positive). Where the campaign will go from here is up in the air. The student group deserves a huge round of applause of bringing awareness to not just their school, but to the nation. Sure they didn't expect the attention, but awareness is always a good thing.