McDonald's USA is expanding its social media strategy with the launch of @MeEncanta, McDonald's official Twitter handle focused on its growing number of Spanish-tweeting fans living in the U.S. The new social media channel offers followers the latest news about McDonald's menu, exclusive promotions, as well as information on the company's different initiatives to support the community in the areas of education, music and sports.
The new Twitter account will provide contests, inside scoops on workshops, and continue conversations with the Latino community. The handle is managed by McDonald's national Hispanic PR agency of record, VPE Public Relations, and overseen by McDonald's communication and social media teams. Although this account actually existed for a while now, it's starting to gain momentum. One essential part of the account is interaction with the community and thankfully they are! It's one thing to have hundreds, thousands and millions of followers, but if you're not interacting with them, what's the point? So...I wonder if they're going to promote the McRib? lol