Wednesday, February 15, 2012
The new-age American Latino
And just recently announced, Google is increased their focus on the Latino Market. A MediaPost article stated, "Google is accelerating its focus on building out YouTube channels for the Hispanic market through partnerships with independent and traditional media companies, such as Telemundo, and Univision. The consumer segments range from retail to automotive to consumer products to technology." Even Sonic has launched a bicultural site. Imagine that!? According to the press release, the website features a distinctly Hispanic flair while capturing the authentic dining experience that makes the popular destination unique in the restaurant industry.
So what industry will be next? The National Museum of the American Latino is going to have one hell of a job depicting our history. With a changing climate, this new generation is bound to get new messages from various marketers. Whether or not we pay attention is another story. There's a stigma that says Latinos only care about Latino things...wrong. We are a bicultural audience that loves arroz con pollo, french fries, American Idol, Sabado Gigante and everything in between. So what are you doing to reach this new audience?