Monday, March 5, 2012

Comcast to reach (new) minority audiences

In a race to grab the general "Latino" population here in the United States, Comcast will be launching the El Rey Network. Comcast Voices announced the addition of four networks this past month. About El Rey: Proposed by Robert Rodriguez with John Fogelman and Cristina Patway from FactoryMade Ventures, El Rey will be an action-packed general entertainment network for Latino and general audiences.  In the video below, Robert Rodriguez discusses goals for the new network. He hopes to focus on those 4th and 5th generation Lations who speak English more than Spanish. And although he's going to focus more on men, I'm sure women wouldn't mind those action movies as well.

Hear more about the partnership between Comcast and Rodriguez:

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