Tuesday, March 27, 2012

A competitive Latino media world


It seems as though the Latino media world is getting more and more competitive. Just recently (and quietly) two community newspapers revamped their websites. El Sol Latino Newspaper and Impacto Latin Newspaper have both changed their website look dramatically. Originally the content wasn't as much and they each weren't always up-to-date. However, now they both have similar styles with prominent photos and tabs. Impacto, however, allows visitors to read the digital edition of their magazine. I always question whether or not that's a good idea but it all depends on where you find that version and the difference in content.

This is just another example of how web and social media are quickly taking over the media world. With the addition of NBCLatino, FoxNewsLatino, Latino Voices and other English-language Latino media, our culture is seeking more and more content. In Philadelphia, currently all Latino media has websites including Al Dia, Univision65 and Telemundo Philadelphia. The two radio stations, El Zol 1340AM and La Mega 1310AM, both have websites but aren't used as much as they should be. So...where do you see this market? Are advertisers paying more attention, are you seeking more local content? What's this market look like in 10 years?
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