Thursday, May 10, 2012

An addition to Philadelphia's Latino media

As if the Latino media already didn't have enough competition in Philadelphia, something new has emerged. A recent Philly.com article has announced the launch of Azteca TV. The article continues to state, "The station has been available as Comcast cable channels 268 and 568 for the past year, but Aztec will add 'local commercials and eventually programming,' El Zol manager Uriel Rendon told me. 'We're going to run local videos, weekly news shows, and entertainment programs focusing on the Mexican market,' he added."

A few months ago El Zol 1340AM launched in competition of Mega 1310AM. Both El Sol Latino Newspaper and Impacto Latin Newspaper relaunched their websites. Now with the addition of Azteca TV, both Univision65 and Telemundo Philadelphia will be on full throttle.  The only difference between the three is that Azteca TV is geared to ONLY the Mexican community.
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