Anyways, the Hispanic market is growing. Advertising agencies are deciding how to use their money. Networks are looking to reach younger Hispanic audiences. And no one knows whether to speak English or Spanish. I say we're going to have an interested next couple of years.Below are just two recent examples of how much attention we're getting.
- Hispanic Executive Magazine - An interview with Joseph Vizcarra and how he recalls noticing a difference in the way that companies marketed their products to different cultures.
- Forbes.com - Don't Sell to Me! Hispanics Buy Brands that Empower Their Cultural Relevancy