Monday, May 14, 2012

Telemundo's new look

It's UPFRONT season and all the television cable networks are launching new and exciting programs. Some are adding, changing, reorganizing and/or relaunching. Since I work at Telemundo Philadelphia, I just received word of some new and exciting things. According to a HispanicAd.com article, "Telemundo Media announced its 2012-2013 programming lineup, with more than 800 hours of original content, increasing the network's original programming slate by nearly 40 percent."

Two of the most exciting news includes the launch of a reality TV show about singing. Go figure right? The other tidbit of news includes the return of La Reina del Sur! “La Reina del Sur 2” (Queen of the South 2) Telemundo also announced today it has acquired the rights to the sequel of “La Reina del Sur,” the blockbuster hit that captivated viewers night after night, making it the highest-rated novela in the company's history. Production and air dates to be announced.

The article continues to state, "Telemundo also announced the launch of its new branding campaign for the fall and unveiled a new logo capturing the essence of the Hispanic experience in the U.S." At first glance I think it's a very "youthful" logo. The red obviously helps a lot but I'm sure there will be different variations. Let's see what other networks decide to launch.
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