Wednesday, June 20, 2012

Arizona Latino media join together for a cause

In a time when media outlets are looking for the biggest advertisers and competing for ratings and everything else, Arizona's Latino media is taking a different approach. Under the mantra "Hoy Somos Arizona" (Today We Are Arizona), 23 media outlets in the Latino community attempted to address people's fears and uncertainty that the looming U.S. Supreme Court's decision on SB 1070 has left in the community. The 30-minute broadcast aired today from 5 p.m. to 5:30 p.m. on TV and radio stations in Phoenix, Tucson and Yuma, and looped over the Internet for viewing by audiences nationwide on hoysomosarizona.com.

Probably one of the most historic events in media ever, Arizona's Latino media has been has had a struggle how to portray what is happening in their government. These TV, radio, print and online outlets put everything aside and came together to set things right.

Watch the first part below:
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