UNO Branding (Luis Fitch, Salome Castro) Minneapolis, MN
When I think about what the National Museum of American Latino might look like inside, I see everything. From our indigenous roots to our present state, it's a combination of old and new. I recently received an e-mail about voting for the campaign design contest. How did I not know this was happening!? The contest currently has six finalists from all over the nation, all very different. What does the winner get you ask? A trip to Las Vegas, NV, a national media campaign, and a chance to be a part of history is on the line! The exposure alone is enough.
I chose the one above because it's not only simple, but it embodies exactly where we are. Although at first glance it seems like a voting campaign, I like it. In today's advertising world, the simpler the better. The designer said it best, "Many nations. Many cultures. Many colors. Welcome to the new America. The concept of our poster design was the meshing of the Latino culture with the United States of America." The designer also probably realized, this is a launch campaign; not a concert, event, etc. Most of the other posters were a little too busy and some even stuck to "one" culture. The American Latino embodies all Latino cultures.
The deadline to submit your vote is tonight at 11:59pm EST, June 1, 2012. The winner will be announced this Monday, June 4, 2012.