Friday, August 10, 2012

Phila. Eagles introduce Spanish radio network

In an effort to engage more the Hispanic audience a little more, one of our favorite teams, the Philadelphia Eagles announced the introduction of the Eagles Spanish Radio Network. For the first time, fans can tune in to WTTM (1680 AM) in Philadelphia to hear every Eagles game broadcast in Spanish. Rickie Ricardo will be doing the play-by-play and is joined by color men Felix DeJesus and Will Kulik. The Eagles are the 14th NFL team to have a Spanish broadcast.

The Eagles En EspaƱol radio is the latest addition of organizations taking on the Hispanic market. Philadelphia, in particular, has seen a lot of market growth. The addition of TV Azteca Philly and El Zol 1340AM has made this market into a clear competition zone. Although the Eagles Spanish radio network is about sports, it is still Spanish language media. Where will dollars be spent?
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