Myrna Soto, SVP & CISO Comcast National Engineering & Technical Operations; Duncan Avis, KPMC Managing Director, Business Intelligence and Lee Raine, Director of the Pew Research Center's Internet & American Life Project.
So is your company using social media? How about you? There's a huge difference when it comes to personal branding and organizations using it to leverage their marketing efforts. Most of the panelists agreed that social media is turning (and integrating) into traditional media. The terms can be used interchangeably. Other takeaways included security issues. When you have giant insurance companies or even something like Best Buy, you have to be 100% careful about what your colleagues are distributing via social media. Remember, once it's out there in the world, it can and will be used against (or for) you.