Tuesday, December 11, 2012

Telemundo's new brand launches with a splash

Last Saturday, December 8, Telemundo stations across the entire United States switched over to the new logo/brand. The new "T" conveys the duality of Latinos living in the U.S. This past May Telemundo announced new programming, specials and content. The press release stated, "With that concept in mind, it announced a 40% increase in original programming, adding six new original primetime novelas and the addition of unscripted reality series to its lineup." I must say after seeing the new logo in print (above), it looks amazing. The new concept allows the media company to use it to its capacity. Talk about making a bold move :).

In the video below, Emilio Romano, Telemundo Media president, discusses the unveiling of the company's new logo.

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