Wednesday, February 29, 2012
I'm glad there were questions about personal branding. Before you had to send a resume and bio in person (or through e-mail), but now you can add your bio in 140 characters and even create an online resume. People tend to wonder whether tweeting about your employer on your personal account is acceptable; I say yes. Just ask yourself if you do work on your personal cell phone? Most likely you do but not a lot. As you get deeper into social media, I'd suggest adding a social media policy. It really helps with dos and don'ts and just makes sense. Other than that, do what you're doing. Social media is about being social and experimenting with new initiatives.
Be sure to follow @JessLaw and @PPRA for other public relations' tips and tricks.
Tuesday, February 28, 2012
For a listing of all nominations, click here.
I thought about the answer to my question and came up with a broad yet interesting answer. Latinos and social media in Philadelphia doesn't really exist. We are aware of the trends but unfortunately our community is so involved with social justice issues that they fail to see how social media/blogging can support their efforts. When I attended Temple University a lot of my friends were studying "the usual" degrees. Criminal Justice, Political Science, Education, Psychology, etc. Strange how although we graduate in these industries yet make it into another field.
There is a need for social media enthused people in Philadelphia; there just isn't time. While we constantly fight battles in government (and then some), we don't seem to move forward in other battles. We get stuck in a "Latino box" as I like to call it and can't seem to find openings anywhere else. Raising the bar, seeking new opportunities is what life is about. This leads to the struggle of the older generation versus the younger generation. I only call it a "versus" since there are constant battles in our organizations.
Blogging is something that comes natural and should not be used as a selling tool. I dislike it when I hear, "I don't have time." Well find time. It has nothing to do with being an awesome writer (or maybe it does). It has to do with marketing and communications. Integrating these tools into your business is essential. Sometimes the way these Latino organizations are using SM in Philadelphia is a little sloppy. This leads to the other question about Hispanic agencies in the market. I look at Miami, Los Angeles and New York City and see a boom in Latino bloggers, agencies, etc. Egh. So why doesn't Philadelphia have any Latino bloggers? Only you can answer this question.
Friday, February 24, 2012
The hero of the month will not only be featured in one of El Zol's radio programs but they'll also have the opportunity to become hero of the year and be the recipient of a daylong radiothon where they will raise money for the sponsoring organization at the end of 2012. Talk about an opportunity huh? Sorry government officials, but you can't be nominated. Not to say they are not heroes, but there are plenty of other people in our lives that deserve a little exposure. Be sure to visit elzolphilly.com and nominate today!
Thursday, February 23, 2012
There are two types of Latinos in Philadelphia. There's those that stay in the barrio (neighborhood) and won't leave and then those that don't want to associate themselves and love Center City. Don't get me wrong, there's nothing wrong with either, but why can't you do both? The best is when at a young age and in college, no one really cares who you are. "Oh you're an intern? What can you do? He/she won't last. What's the point?" These are just some of the countless things people say to young people. The idea to trust people as you get older gets slimmer and slimmer.
Even during community meetings (which I attend rarely), there is a negative feeling in the air. When someone brings a new idea, no one likes it. When someone has a second opinion, no one listens. The mentality of the older generation has not been too kind over the years. I'm not saying everyone is like this, I just want to see change in our community. The mentality that one Latino culture is better than the other is getting old...real old. The years to come shall be interesting considering the change throughout the U.S. We shall see.
Wednesday, February 22, 2012
Time Magazine says, "Nearly 9% of all voters in 2012 will be Latino, up 26% from four years ago, according to the National Association of Latino Elected and Appointed Officials." The time has come and we will choose the next President. Think we don't have the power in politics? Thing again. The change is gradual. As generations continue to pass by, our involvement in different industries will soon turn mainstream. The best part about this cover is the variety of Latinos. Remember, Latinos aren't one cultural background, we're a combination of everything.
Tuesday, February 21, 2012
So let's take a look at the site. Sure the WordPress site seemed a little outdated but it was still had a great following. Now with a .us domain, the site looks much cleaner and will soon be a $$ generator. That's what I'm getting from the "advertise here" banner. But unlike other sites, the homepage is very easy to read and there's not a lot going on...I like that. I'm also happy to see they highlight their writers above the fold; that's BL pretty much is about. It's about their writers and volunteers. I wish I still had time to write for them ::sad face::. Congrats Lance and the entire team. Here's to a great year.
Monday, February 20, 2012
In the next few weeks I'll actually be discussing social media to two completely different audiences. The pressure is on I would say. The first will be at the Philadelphia Public Relation Association's "Leap Into Social Media with Gen Y" where I (along with two others) will discuss how to use social media to enhance your work. The good and bad about this workshop is that this will be a small discuss with "older" public relations' practitioners. A few days later I'll be at the Eastern Pennsylvania Youth Soccer workshops discussing communications and social media.
I'm glad I agreed to participate in these discussions/panels because I can learn from them as well. There's no such thing as a social media specialist because things are always changing. Just look at Pinterest? I mean what the hell is that? lol. The only thing I don't want is to repeat what has been said in the past. When I go to different social media workshops, all I see is people nod their heads; never a perplexed or "oh wow that's new" look. These workshops/panels are also useful to people of all ages, not just young -_-.
Taking place April 11 - 12 in Miami, Fl, the conference will host sessions for all Latino (and non-Latino) professionals including media, public relations professionals, artists, politicians and more. Don't assume you can just register for free, there's always a cost. Attendees will have to fork up anywhere from $300 to $700 per registration. And if you are traveling from anywhere else other than Florida, add that flight and hotel stay. I'd say it is pretty much worth the price, especially since all the influencers will be there. This is a perfect chance to learn about new innovative projects, network with like-minded individuals and just have fun. Enjoy! Wish I could make it :(.
Friday, February 17, 2012
Jean-Michel Basquiat. Recognize the name? I didn't until a week ago when my friend introduced me to his biographic film "Basquiat." Truly an astounding artist and person , Jean-Michael painted because he just wanted to paint and express himself. Fortunately and unfortunately he was soon discovered and pretty much exploited his entire (short) career. Jean-Michael was half Haitain, half Puerto Rican which to his was a norm; but to society he was different. He was a "black" artist and Andy Worhol's "pet." Unfortunately through depressiona and an addiction to drugs, he died at the young age of 27. Today his paintings sell for millions of dollars.
Thursday, February 16, 2012
Well if you want to do something about it join the LatinoLines Coalition on Monday, February 20 at 1 p.m. at the Federal Court House on 6th and Market. City leaders will be discussing the denial of Latino voting power in Pennsylvania’s state legislative districts. LatinoLines characterizes recent court rulings to ignore the legislature’s redistricting plans as an obvious robbery, committed in broad day light. So what's going to happen? Will these community leaders be able to run for state representatives? Only time and effort will tell.
Wednesday, February 15, 2012
And just recently announced, Google is increased their focus on the Latino Market. A MediaPost article stated, "Google is accelerating its focus on building out YouTube channels for the Hispanic market through partnerships with independent and traditional media companies, such as Telemundo, and Univision. The consumer segments range from retail to automotive to consumer products to technology." Even Sonic has launched a bicultural site. Imagine that!? According to the press release, the website features a distinctly Hispanic flair while capturing the authentic dining experience that makes the popular destination unique in the restaurant industry.
So what industry will be next? The National Museum of the American Latino is going to have one hell of a job depicting our history. With a changing climate, this new generation is bound to get new messages from various marketers. Whether or not we pay attention is another story. There's a stigma that says Latinos only care about Latino things...wrong. We are a bicultural audience that loves arroz con pollo, french fries, American Idol, Sabado Gigante and everything in between. So what are you doing to reach this new audience?
Tuesday, February 14, 2012
I know, I know some people are tired and complain about the 4th of July concert/festival and even bring up the way cultural festivals are supported. These organizations raise an enormous amount of money to bring these festivals to life. And hundreds (sometimes even thousands) of people come out and bring in more money to the city. Festivals like the Hispanic Fiesta, Global Fusion and Feria del Barrio bring a sense of pride. However, something we are not used to (in Philadelphia) is an indoor festival.
My job actually hosts the Feria de la Familia in the fall. Although for the past two years approximately 2000 people have attended each, it can be much better. Last year I received calls asking, "How much?" And of course the, "Um if it rains is it still happening?" Our Latino community in Philadelphia is not used to an indoor festival being free. The other interesting fact is that there is no indoor venue in our community that can hold 2K+ people. Don't tell me a high school because it's not going to happen. Philadelphia...an outdoor festival town needs to embrace other type of festivals. And that's what I have to say on that subject :).
Monday, February 13, 2012
Here's information on a couple of the films:
- The Borinqueneers - The documentary chronicles the never-before-told story of the Puerto Rican 65th Infantry Regiment, the only all-Hispanic unit in the history of the U.S. Army.
- Seed - A Puerto Rican boy, who watches his mother be abused, finds hope, dreams, and aspirations outside the harsh city in the countryside of Lancaster County.
Anyways, because I find this whole experience fun, I told a certain someone to make video blogs of the participants. She was happy and mad at the same time: happy because it's a good idea, mad because more work for her. Since I watch reality TV shows (not a lot) I decided to go for blood and fulfill that stereotype of the talking trash contestant. Remember though, it's for a great cause! Enjoy :).
Purchase your tickets today at www.dancingwiththephiladelphiastars.com.
Friday, February 10, 2012
Thursday, February 9, 2012
The scholarships are available to undergraduate and graduate students. Educational scholarships are awarded to Hispanic students on a competitive basis and range from $250 to $1000. I certainly plan on applying but have to wait and complete one full semester. Luckily they also have two deadlines; one in the Spring and in the Fall. So if you're in need of financial aid, apply now!
P.S. For those interested in other funding opportunities mi amiga is blogging about some at emmania-travels.blogspot.com.
Saturday, March 17, 2012
Hyatt at the Bellevue, Philadelphia
6:30 p.m. Dance Lessons
7 p.m. Gala Latina
Wednesday, February 8, 2012
There's even a petition to reinstate the awards at presente.org. And for those looking to take this to the grassroots level can actually go protest the day of the Grammy awards on 2/12/12. I wonder if the Grammy awards are being presented in Arizona? Too soon? Either way, the quiet deletion of these categories to me is disrespectful. Music is music...it's the one form of expression people have the most freedom and creativity. According to a Reuters article, "Paul Simon, Carlos Santana, Bonnie Raitt and Bobby Sanabria are among the dozens of artists who have spoken out against the decision. Musicians say the Grammy cuts will harm their careers financially and diminish the profile of music enjoyed by minority communities." So what are your thoughts? Did the Recording Academy perform the right move? They claim 100+ categories diminish music credibility.
Tuesday, February 7, 2012
And now here's Ricky Martin performing "I'm Sexy and I Know It" with the Glee cast. Hilarious if you ask me.
Monday, February 6, 2012
One small note, I wish he wouldn't say we are of Latin descent. Egh. *See below*
When: Saturday, July 7, 2012 – Doors Open @5pm, Show @6pm
Where: East Los Angeles Performing Arts Center 1301 Avenida Cesar Chavez – Monterey Park, CA 91754
Performances by: 2011 National Champions – Lambda Theta Alpha "Against All Odds" – & THE BEST STROLL TEAMS IN THE COUNTRY, such as Sigma Lambda Gamma (G-SQUAD), Lambda Theta Nu, Lambda Upsilon Lambda, Sigma Lambda Beta, and many more...
Friday, February 3, 2012
I wonder if they had a follow up in 20 years would the theme still be the same? Most of the interviewers took place during the whole SB1070 debate in Arizona as well. Identity is a huge issue in the Latino community. Last night there was a #Latism discussion and people were going in! I digress. I wonder where I can find The Latino List book as well? Saw it on Twitter of course.
The Latino List from Latino List on Vimeo.
Thursday, February 2, 2012
Eating unhealthy in the Latino community unfortunately isn't unusual. We eat so much fried food, especially in poor communities. With a high case of diabetes and obesity, why not start eating healthier! Maybe it's because fried chicken and french fries are extremely delicious lol. My taste buds aren't used to healthier foods unfortunately. So let's try to go against the grain and start eating those salads, soups and absolutely nothing fried.
Wednesday, February 1, 2012
Learn about the ideas behind Mayan culture, sculptures straight from Copan, Honduras and some full-size replicas of major monuments. Doesn't the video below make you wonder?
Former participant Dan Gross stated, "It's hard to follow in the footsteps of Your Humble Narrator, especially when it comes to dance steps, but nine brave souls will be doing just that when they participate in the 4th Annual Dancing with the Philadelphia Stars event April 22 at the Crystal Tea Room atop the Wanamaker Building" All nine of us will be partnered with a professional from Society Hill Dance Academy and will perform a two-minute routine before a panel of judges.Do you want to know what dance I'll be doing? NO it will not be the salsa, merengue, bachata or anything remotely Latino. -_-
The fundraiser raises money for the Sickle Cell Disease Association of America (SCDAA). Sickle cell disease is an inherited blood disorder affecting the red blood cells. People with sickle cell disease have red blood cells that become hard and pointed instead of soft and round. Please come and support so we can make this year's fundraiser more successful. According to the SCDAA website, sickle cell disease is a global disease affecting approximately 80,000 people in the United States with those of African descent being affected in the greatest numbers. In addition people of Mediterranean, Hispanic, Asian, Sicilian, Greek, Italian, Indian and Turkish ancestry are also affected, but in smaller percentages.
Tickets are $100, and will include a cocktail hour and silent auction. For tickets or info, visit dancingwiththephiladelphiastars.com.