Wednesday, November 6, 2013

Amtrak launches DescubreNorteAmerica.com


In today's "businesses are still looking into Hispanic marketing" news, Amtrak launched a bilingual microsite targeting Hispanic consumers: DescubreNorteAmerica.com. Although Amtrak.com (main website), will be the official travel-planning resource for all travelers, the microsite is a culturally focused travel site that hosts unique and original multicultural voices of a rotating set of featured bloggers. 

The blog (currently at 3 posts) so far doesn't necessarily focus on selling any tickets. The latest post, "Batter up! The legacy of Dominicans “Domi-nating” the world of baseball," discusses Dominican influence in baseball and vice versa. According to the press release and Lilliana Lopez, Amtrak editor of DescubreNorteAmerica.com, "Diversity begins with respect. Respect for the community, for culture and, of course for you." I love it! The blog pushes a message that we (Latinos) speak both English and Spanish and do indeed travel. Looking forward to reading the wide range of topics. 

Amtrak also launched two additional microsites: MyBlackJourney.com for African American consumers and AmtrakRideWithPride.com for the LGBT community. 
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