Friday, October 3, 2014

JC Penny partners with Monica Gonzalez

So it's Hispanic Heritage Month and all across the United States, brands are teaming up with Latino influencers to support various causes. Some brands try harder than others, some are just starting, and others have been doing it for years.

I will say JC Penny has a strong Latino presence online and in the market place. To celebrate Hispanic Heritage Month, JC Penny partnered with soccer commentator and Olympian, Monica Gonzalez, to host a free soccer clinic for Houston-Area girls. Girls between the ages of 8-16 with an interest in soccer gathered to learn about the Gonzo Soccer Academy, the importance of physical condition as well as her decision-making tips to help them become future leaders in their communities.

Living a healthy lifestyle is imperative within Latino communities. In 2010, 28.2 percent of Latino children between the ages of 2-19 are overweight or obese (compared with 31.7 percent of all children those ages). These programs along with Michelle Obama's "Let's Move" campaign are important and we should all be aware and get involved with teaching our children about living healthy lifestyles.
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