Monday, October 6, 2014

NCLR ALMA Awards want you to #ShowOffYourALMA

@mayorgadc is ready for #ALMA14! #ShowOffYourALMA

Since 1995, the NCLR ALMA Awards (American Latino Media Arts) has honored outstanding Latino artistic achievements in television, film, and music. The show is an integral part of NCLR’s mission to create greater opportunities for Hispanic families in the United States. As a national prime-time television special with a cause, the NCLR ALMA Awards demonstrates how inclusion strengthens the entertainment industry and diversity strengthens our country by promoting fair, accurate, and representative portrayals of Latinos. Past ALMA awardees have included Robert Rodriguez, Rosario Dawson, Antonio Banderas, George Lopez, and other astounding Latinos in media.

This is taking Latinos in media in a strong direction but at the same time why should we create our own awards ceremony? The United People for Latinos in Film & Theater Facebook page always produces thought provoking post on this very topic. But I digress.

This year the NCLR is taking it to social media to see how you would react as an ALMA recipient. Just visit, print and cut out our ALMA trophy, strike a pose and snap a photo (with friends and a landmark), and post it using #ShowOffYourALMA and #ALMA14. The top 3 photos will receive prizes from the ALMA celebrity gift lounge. I saw that's a win!

Comcast NBCUniversal Telemundo is the Official Broadcast Partner of the “2014 NCLR ALMA” LIVE on MSNBC. This year’s broadcast will air on Friday, Oct. 10 at 10:00 p.m. ET/7:00 p.m. PT in association with BIG VIDA Entertainment.
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