Instead of creating something new, it's always important to integrate new campaigns with your traditional campaigns. Of course this isn't for every corporation but Coca-Cola is doing it right.
We all know Coca-Cola's "Share a Coke" campaign. The campaign distributed bottles with names and adjectives meant to be shared whether it was friendship, John, or happiness. Name bottles are now only available while supplies last.
So how do you take that to another level with Hispanic (or Latino) marketing? Well. Just watch the video above. I like the video because Coca-Cola doesn't have to throw it in your face to go buy a coke. Instead, they just show someone making someone happy and drinking the coke. Video done right.
Oh and by the way, Lance Rios is the founder of BeingLatino, a communication platform designed to educate, entertain and connect all peoples across the global Latino spectrum.